Augmented reality

An experience developed for Eni to explain Coral Sul FLNG, the first floating liquefied natural gas facility operating in Africa’s deep waters, off Mozambique. Users explore the vessel’s structure, dimensions and operation, alongside the geological features and history of the underwater gas field.

My role

• Art direction and creation of all visual and interactive assets.
• Direct coordination with Eni’s geologists to ensure scientific accuracy in the visualisation of data and the gas field.

Developed from Innocean’s creative brief, this experience turns a printed brochure into an interactive digital showroom. Scanning the brochure brings the vehicle to life in 3D, including at full scale. Users explore the interior, customise the car, discover its technical features and play a minigame that uses head movements to control electric charging.

My role

• Information architecture, interface and user interaction design.
• Created some of the 3D assets, supported development and oversaw art direction.
• Visual concept and technical support for the face-tracking minigame.

An interactive augmented reality experience for the launch of the P Zero E tyre for electric cars. Users place a scale 3D model on a flat surface and explore a circular menu presenting technical features, sustainability benefits and innovative technologies through objects they can manipulate and resize.

My role

• Designed the circular interface and interaction flow.
• Created most of the 3D assets and contributed to programming the experience.

An interactive augmented reality experience that translates and summarises Lidl’s sustainability report through printed materials. Scanning the leaflet brings its landscape and illustrations to life as an interactive 3D diorama, allowing users to explore key data and environmental and social topics.

My role

• Analysed the sustainability report and selected data for the immersive experience.
• Created and adapted graphics, animated illustrations, designed the interface and programmed the full experience.

An experience developed for the Dulcis in Agro line of sweet-and-sour condiments (fig, strawberry, raspberry, and apricot flavors). Using multitracking technology, when the user scans the QR code and then the bottle, the bottle comes to life, and a swipe-based narrative unfolds on the screen. The user is then transported to an elegant interactive 3D carousel where the classic seats are replaced by culinary joysticks. By rotating the carousel, users can explore dedicated recipes, switch flavors on the fly, or browse the entire recipe book.

My role

• Art direction and translation of the brand’s illustrated world into 3D and augmented reality.
• Designed the journey from packaging recognition to interactive recipe exploration.
• Coordinated technical development for smooth interactions, transitions and mobile usability across flavours.

An experience for Carta Camomilla by Sofidel. Scanning the floral pattern on the toilet paper brings a flower to life, turning it into an on-screen menu. Users can access four augmented reality minigames starring Milla the ant, unlock face filters and take playful selfies.

My role

• Conceived game mechanics and face filters.
• Developed the interactive experience and created 3D assets.

An interactive experience for the Noveis vintage liqueur range, inspired by the 1960s. Scanning a QR code on the packaging opens an explorable period diorama, featuring a vintage television with videos, a wall map that transforms into a 3D model of the production area and a jukebox linked to a 1960s Spotify playlist.

My role

• Full art direction, modelling and creation of almost all 3D assets and the complete interactive experience.

An augmented reality experience activated through a QR-code sticker on Mr. Day packaging. Scanning the pack animates the illustration with a cartoon mouth that takes a bite and devours the snack. The interface then switches to the camera, offering interactive face filters for each flavour, inspired by popular youth expressions and trends such as ‘Hey Boomer’.

My role

• Art direction for the full visual and interactive experience.
• Created some augmented reality animations and graphic assets for the face filters.

An augmented reality fundraising campaign supporting entertainment workers during the pandemic, sponsored by Kanzi apples. Users place a 3D stage on a surface with an interactive Kanzi apple. Rubbing or ‘playing’ it generates virtual energy to unlock stage lights and support the donation to Scena Unita. The experience concludes with a matching Instagram filter.

My role

• Creative concept for the charitable augmented reality interaction.
• Active contribution to programming and technical development.