Barilla
Augmented reality, infographics, motion design
An ongoing collaboration combining infographics, animation and augmented reality to tell the Barilla story. From videos about production and sustainability to digital experiences activated through packaging and the windows of Bottega 1877, each project turns complex content into accessible visual narratives. My contribution spans concept development, art direction, production and technical coordination, with a different role in each project.
Accessible augmented reality packaging
An augmented reality experience activated directly from Barilla pasta packaging, based on EY’s concept and strategic art direction. The work involved technical production and adaptation, with particular attention to accessibility for people with visual or motor impairments.
My role
- Supervised production and adapted visual and interactive content to different packages.
- Coordinated EY, Barilla and the development team.
- Designed accessible interfaces and augmented reality interaction paths.
La Bottega Barilla 1877 — Augmented shop windows
A permanent installation connecting the Bottega’s physical displays with digital content. By scanning QR codes and pointing their devices at the windows, visitors discover augmented reality stories about wheat, bronze-cut pasta and Barilla’s history.
My role
- Developed and art-directed the interactive experience from Robilant’s concept.
- Created augmented reality visual interactions.
- Integrated displays, physical materials and digital content on smartphones and tablets.
Barilla’s know-how
A series of animated infographics for Barilla’s official website explaining the supply chain and production of pasta, biscuits, bread and crackers. ‘Our Know-How’ uses a clear, essential visual language to explain each stage.
My role
- Art direction and visual storytelling.
- Infographic design and synthesis of production processes.
- Animation and narrative pacing for the web.
The Water We Eat
An animated infographic for the Barilla Center for Food & Nutrition, now the Barilla Foundation, exploring the water footprint of food. ‘The Water We Eat’ translates complex scientific data into a visual story about the Double Food and Environmental Pyramid, the Mediterranean diet and water waste.
My role
- Art direction, visual language and animation.
- Graphic storytelling.
- Synthesis and visualisation of data on water use, food portions and waste.
The story of pasta
An animated video for younger audiences and schools explaining the science and supply chain of pasta. A pasta-inspired character guides viewers from durum wheat selection and semolina milling to dough-making and the chemistry of digestion, combining a light tone with scientific accuracy.
My role
- Concept and management of the full creative and technical production.
- Character design and the illustrated visual world.
- Sequence design, illustration, infographics and 2D animation.